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The Dead Weather – Treat Me Like Your Mother

Treat Me Like Your Mother by The Dead Weather, directed by Jonathan Glazer

This video for Treat Me Like Your Mother by The Dead Weather, Jack White’s latest project, is directed by Jonathan Glazer. With such big names involved, the promo has received quite the hype – a trailer for it played out online in expectation of the first airings on TV, which took place over the weekend in the US and will play out tonight on Channel 4 (at a graveyard slot at 12.10am) in the UK.

The danger of such hype is of course whether the final product will live up to expectation, and here it is uncertain whether it does. The film shows White sizing up to The Kills’ Alison Mosshart in a duel, with both protagonists touting machine guns. With such a premise, you’d expect things to get really gory, but oddly they don’t, and it all ends up seeming a bit tame. Both White and Mosshart show that they can wear a leather jacket very well indeed, but is that enough to justify all the fuss?