Jeff Goodby Responds to Bob Garfields Theory That Advertising is Doomed

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It’s no secret that we love us some Bob Garfield. If NPR decided to scale back and just start airing back-to-back repeats of On the Media, we’d be the very last to complain. And while we don’t always agree with his TV commercial reviews in Ad Age (actually, it’s been running at about a 50/50 agreement rate, lately), we read every single one as soon as they’re posted. We haven’t read his new book yet, The Chaos Scenario, but we’re eager to, following this semi-poor, semi-friendly review of it by advertising heavy Jeff Goodby. The founder of Goodby Silverstein doesn’t see directly eye-to-eye with Garfield’s critique of the ad world in the book, wherein the author says the masses are rejecting advertising through things like their DVRs and internets. Instead, Goodby agrees that the industry certainly in a state of chaos, as are many types of businesses across the board, with agencies still trying to figure out how to speak to an audience that can suddenly speak back, but sees the future not nearly as dim as does Garfield, having faith that the business will adapt and prevail. That Goodby’s review appears in Ad Age itself should tell you that there isn’t a lot of bite or bile to it, but it’s a fun piece to read, a sort of discussion between these two powerhouses from across their respective fences.

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