Hasta La Ideas

Working with MTV World Design Studio, illustrator James Jarvis has teamed up with Shynola director Richard Kenworthy to deliver a new animated ident for MTV. Entitled Bro Down, it depicts a group of skateboarders hanging out…

Bro Down is the first time Jarvis and Kenworthy have collaborated on an animated film since they conspired to create the beautifully observed Onward film for Nike back in 2009 (read our post about Onward and watch the film here).

It’s also one of three new idents created for the channel, with the other two being directed by Arnaud & Jerome and Buck NY. All three will air on the channel for the first time this week but CR iPad subscribers will be able to watch them all on our September iPad edition.
Bro Down credits:

Lead creative direction VIMNMTV World Design Studio, Milan
Creative director Roberto Bagatti 

Creative director Anna Caregnato 

Producer Cristina Mazzocca

Design James Jarvis
Directors Richard Kenworthy and James Jarvis
Animation Richard Kenworthy
Music and sound design Richard Kenworthy

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
Students, grads, young professionals: if you buy one issue of CR this year, make sure it’s this one. The September print issue of CR is our annual graduates special. In it, we have teamed four recent graduates with professional practitioners in their chosen field who offer invaluable advice on how to get started in their profession. APFEL meet graphics graduate Arthur Carey, BETC London ECD Neil Dawson meets Sophia Ray, illustrator Matthew ‘The Horse’ Hodson offers sage advice to Sam Tomlins and photographer Jenny van Sommers meets Megan Helyer. In addition, our September issue also features Google Creative Lab, Unit Editions’ new book on Herb Lubalin, Michael Evamy on place branding, Jeremy Leslie on new bilingual magzine Figure and Gordon Comstock on the importance of failure.

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