Hasta La Ideas

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pYou’d think a fast-food joint would be interested in living up to its name and rotating customers out as quickly as possible, but a Japanese Burger King has installed a feature likely to make diners linger: A “Sound Spot.” /p

pSort of a musical shower, the Sound Spot is a hanging speaker covered in a transparent umbrella that funnels the sound to the table beneath it; a dock mounted in the wall will take an iPod or iPhone. The umbrella apparently does a decent job of focusing the sound to only the table beneath it./p

pQuestion is, why install it in the first place? Probably to distinguish themselves from the competition; visitors to Japan can readily find McDonalds all over the place, but there’s reportedly only 32 BK chains in the entire country./p

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