Hasta La Ideas

James Jarvis can currently be found (well, videos of him) drawing on a website called New London, which aims to promote the UK capital to a cool French audience…

Sponsored by Eurostar and created by ad agency Sid Lee, New London shows Jarvis completing a large mural artwork on the site. Visitors can view videos of different stages of completion, while a clock at the bottom of the screen shows how long he has been at work.

Alongside this insight into Jarvis’ working practice is a set of listings that reveal the site’s ultimate purpose: to get French creative types to visit London. The listings include bars, restaurants, shops and galleries, all of which will appeal to a hip creative audience. See more at newlondon.fr.