Hasta La Ideas

Product Design Hub’s got an interview up with concept artist Mikael Lugnegard, who has washed his hands of our profession (see quote below) but still designs his Swedish butt off.

Mikael Lugnegard is a Swedish industrial designer [who] graduated from the Umea Institute of Design, and worked as a lead designer for Duke Dynamics (BMW styling), as a concept designer for von Braun Sports Cars and as a sketch teacher at a number of Swedish design schools. He has also produced his own educational material and is now spending all his time in educating students about different ways to visualize ideas, design and just being creative and having fun.

“I would definitely not label myself as an industrial designer, that title is way to narrow for me and my creativity. I think it’s very important to remain open to new challenges and new ways to expand and express our creativity. Even though I was trained as an ID, I found that it did not let me express my creativity in a way that suited my creative process and my goals. I’m a very visual designer, and I don’t really care for the ID process with interviews, research and so on. I’m not really that problem oriented in my design. Guess I’m more of an artist in the traditional sense.”

Click here for the full interview.

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