Hasta La Ideas

pOne of the most interesting creatives we met in Reykjavik was industrial designer, fashion designer and illustrator A HREF=”http://www.srulirecht.com/” Sruli Recht/A, whose true job title is as difficult to define as his origin and his accent; Recht is a product of Israel, Melbourne, London, and now Reykjavik. His influences are similarly eclectic, spanning Futurism, Cyberpunk, Russian Constructivism, and the writings of Phillip K. Dick and Bruce Sterling./p

pimg alt=”MARINO-portrait-2.jpg” src=”http://s3files.core77.com/blog/images/MARINO-portrait-2.jpg” width=”468″ height=”319″ class=”mt-image-none” style=”” //p

p[photo credit: A HREF=”http://marinot.com/” Marino Thorlacius/A]/p

pRecht is a champion of what he calls the Non-Product, “a specially-made low-run piece, either hand-tooled or machine-made, that would lose its context as a mass-produced item, and is not viable to produce in large quantities. And/or an item that is in concept stage as a byproduct of the previous,” and has keen ideas for what the future of production should be–Recht practices “a more honest approach to production,” as he puts it. And his new homebase of Reykjavik comes with its own production idiosyncrasies: Water-jet-cutting and laser-cutting, ordinarily expensive elsewhere, is cheap in Iceland due to its geothermal power, but getting certain types of materials in is logistically impossible. On a typically sunny/cloudy Reykjavik day, Recht invited us into his workshop (a.k.a. “The Armoury”) to tell us all about it./p

div style=”align: right;”img src=”http://s3files.core77.com/blog/images/2010/04/0sruli02.jpg” width=”468″ height=”351″ alt=”0sruli02.jpg”//div

pBCore77: First off, why is this place called “The Armoury?”/B/p

pSruli Recht: An Armoury is a place where arms are manufactured, and a place where items are available for a particular purpose. I liked the irony. The Icelanders don’t seem to get it – they really do think we sell weapons, and we have maybe three visitors to the store a day just looking for guns./p

pBTell us about your “macrobiotic fractal-based production system.”/B/p

pI need to come up with simpler name than that./p

pThis method grew out of the “Non-product” idea – it is the system we use to produce low-run products. Macrobiotic, meaning the intent to use as much locally produced raw material as possible, and fractal meaning we set up a specific model of manufacture that allows the volume of production to be scaled up and down to any amount, irrespective of traditional/standard production minimums./p

pThis means that we can make just one unit and leave minute waste, and also that we can make one unit when we need to instead of having to make a minimum of 50+./pa href=”http://www.core77.com/blog/object_culture/interview_with_designer_sruli_recht_part_1_macrobiotic_fractal-based_production_methods_and_more_16315.asp”(more…)/a
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