Oct 11

Interview: Richard Branson on Design: Our interview with the entrepreneur on the importance of design in building a brand

Posted in: adventures, entrepreneurs, virgin

Interview: Richard Branson on Design

by Rod Kurtz When you board a Virgin America plane, distinct aesthetics—purple ambient lights, black leather seats and a flight crew smartly clad in Banana Republic uniforms—make it immediately clear this airline is different. Like the rest of Sir Richard Branson’s properties, Virgin America launched in 2007 as a brash…

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