Hasta La Ideas

Stockholm 2014: here’s an interactive slideshow showcasing the latest collection from Finnish brand One Nordic Furniture Company, which features flat-pack designs specifically created for online retail.

All the items in One Nordic‘s range are designed to pack flat. The brand recently launched an online platform so the ordering and shipping process can all be managed on the web.

“It’s not innovative to ship effectively or to buy things online, but the idea of us developing every product in this collection with that brief is innovative,” One Nordic creative director Petrus Palmér told Dezeen at Stockholm Furniture Fair last week.

He explained that furniture is lagging behind other online retail sectors due to the size of items such as sofas and dining tables.

“The furniture industry is still a bit behind the [online sales] developments of the rest of the world, thanks to the size of the products we’re dealing with,” said Palmér.

This is why all items in One Nordic’s collection can be broken down into parts and shipped more efficiently. “The products have to be adjusted for the world we live in today,” Palmér added.

All the designs unpack and assemble with minimal effort once they arrive. For example, the Bento chair by Palmér’s own design studio Form Us With Love is fixed together with just one clamp.

New items launched at Stockholm Furniture Fair include the Kuu pendant lamp by Jenny Stefansdotter and Kerstin Sylwan, developed from a design released last year.

The lampshade is formed from a structural textile that diffuses the light, and is pulled into a sphere using drawstrings at the top and bottom.

Nicole Losos and Nikolaus Kayser’s circular Vinkel mirror is split in two so the angled halves reflect different areas of a room. The mirror is delivered in two sections to take up as little space as possible.

Prints by fashion photographer Erik Wåhlström depicting photography shoots behind-the-scenes and still life images are also new additions.

Product lines that have been extended include Hai by Luca Nichetto, who has designed an ottoman to accompany his armchair with a folding backrest.

One Nordic’s inaugural Bento family now comes in a walnut frame and leather seat, plus dining and conference tables have been added.

The Lift shelving system by Steffan Holm has been created as a modular piece so it can be formed into a giant storage unit and mounted on the wall or stood on the floor.

One Nordic founder Joel Roos told Dezeen that the way design is sold to the public is “stuck” in the past during an interview last year.

The post Interactive slideshow: One Nordic Furniture
Company extends flat-pack furniture range appeared first on Dezeen.