Hasta La Ideas

New Swedish brand RVW will present their inaugural collection during the London Design Festival next month. 

Above and top: The Flight series is a range that comprises a one, two and three-seat sofa. Flight is made with an ash frame, foam seat and is fully upholstered. The leg frame is lightly tapered and is made in ash to varying sizes depending upon the sofa frame. Flight is a large sofa; well crafted and built for comfort. It encourages the user to be at ease in various seating positions. The shape of the design juxtaposes sharp angles and soft curves, the result of which is a sense of timeless simplicity. The Flight sofa can sit comfortably, with no little modesty, in any room. Design: Artur & Jonas

Pieces on show will include Flight (above and below), a series of sofas and tables that appear to float on ash frames, and a series of modular shelving called Alog where T-shaped shelving elements are slotted into a diamond-patterned grid.

Above: the Flight coffee table is made with an ash tabletop and massive ash in the leg frame. The Flight coffee table sits on the same frame as the sofa system; this features a lightly tapered leg detail that gives the design its lightness. The tabletop overhangs the base and is finished with a white pigmentation or a matte wooden finish. Like the sofa system, the coffee table extols the virtues of quality craftsmanship and straightforwardness. Design: Artur & Jonas

The company was founded by young designers Johannes Herbertsson and Jonas Nordgren, and uses both local and Danish manufacturers.

Above: Don’t touch is a hand made vase that is available in either clear or coloured glass. This piece takes inspiration from the organic forms found in nature and plays with our perception of fragility. Unable to sit up straight, Don’t Touch invites you to play whilst holding a single flower with a sense of fun. Design: Jonas Nordgren

Based in Malmö, Sweden, the company’s name is derived from the word ‘review’.

Above: Alog, a simple and fun modular shelving system, features a wall mounted modular block and easily detachable shelves that require no fittings. The nature of the design allows for various combinations and compositions of shelves (coloured or natural), allowing the user to create their own bespoke system. The design has strong roots in the language of grids and systems, functioning both as a shelving system and a visual wall display.

The Tramshed exhibition runs from 22 to 26 September in east London.

Above: Haijk flowerpot. The glazed pot can be angled to follow the sun and each pine base is supplied with a small map showing where the tree was harvested and even which part of the tree was used.

Here’s some more from the designers:

Official UK launch of Swedish brand RVW at The Tramshed, part of the London Design Festival 2010.

RVW was founded by young designers Johannes Herbertsson and Jonas Nordgren in 2009. Based in the city of Malmö in Skåne, the southernmost region of Sweden, RVW employ the talents of local craftspeople and some from across the bridge in Denmark.

Above: Mollis. Visually lightweight, this low-slung easy chair revels in its simplicity of form. The slender wooden seat is made from moulded veneer that curves around the body and is available in either stained or transparent lacquer finish, with upholstery in either fabric or leather. The chair sits upon a double cross steel leg frame, available in either powder coated or brushed finish. The Mollis is an easy chair that delivers comfort and elegance in equal measure.

Their name is derived from the word “Review”, illustrating their design practise of looking at objects again in order to find new and better ways for them to be made and enjoyed.

Above: Appollo is an easy chair that exemplifies the notion of structural rigidity, it is compact, neat and has a reassuring sense of place. The seat shell is fully upholstered in fabric or leather. The chair sits upon a double cross steel leg frame, available in either powder coated or brushed finish. The Apollo clearly expresses a paired down aesthetic, yet with subtle detailing in the seat shell thus providing effortless comfort and visual clarity. Design: Artur & Jonas

Informed by their Scandinavian background, RVW represents consistency in creation, free from trends. Drawing on the wealth of knowledge, talent and skills of the region, they seek to create something new, something timeless.

Above: The Spherique creates space for both contemplation and interaction. Inspired by the personality of the animated character with the same name it presents serenity in the urban web. Due to its asymmetric shape it both interacts with the room and creates a private space for thoughts. The shell is made out of 3D veneer and has a soft upholstered inner shell made out of different densities of foam. The Totoro shell is held by a double cross steel leg frame in brushed finish.

“We believe in preserving heritage as well as producing something specific and novel from the universal library of materials, ideas and geometries crafted over the centuries. We place great importance in maintaining the integrity of the slow art form of furniture design and in achieving a better understanding of the use of space, material and form. Our main focus is to produce tangible furniture without a time stamp, thus generating products that will last for decades to come. RVW seeks the refined solution and provides the work of art – we hope you will add the surrounding.”

Above: Prosthesis. In medicine a prosthesis is an artificial extension that replaces a missing body part. In this coat hanger, the prosthesis unifies all its parts to a beautiful unit for storage of clothes. Design: Form Us With Love

The Tramshed, set to be the premier destination at this year’s London Design Festival, is delighted to announce the 25 exclusive international design brands exhibiting at this bold new venue.

Initiated by De La Espada’s founding director Luis de Oliveira, and delivered by respected design-event experts Deborah Spencer and Alice Breed, this striking post-industrial venue will showcase the very best in high-end authentic design.

See also:

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Jens Risom furniture	More previews of London Design Festival 2010	More furniture stories