Hasta La Ideas

Here’s the latest selection of work that has delighted us at CR Towers of late. First up is this charming website created by Johnny Kelly and Matthew Cooper in collaboration with Spanish agency Soon In Tokyo for Barcelona design school Elisava…

According to the press info, the site aims to “highlight the harder side of creativity – that successful designers are just as familiar with perspiration as they are with inspiration!”, which is a delightful image indeed. Kelly and Cooper have created 56 animated gifs which Soon In Tokyo have used as the basis for an interactive website, a print campaign and a series of posters and flipbooks. Other designers and artists are then encouraged to create their own gifs and add them to the site. Visit the website here.

BBH Asia Pacific has created this logo as part of a new campaign for the Singapore Tourism Board, titled YourSingapore. The logo, according to the press blurb, “represents the multi-faceted nature of Singapore”. The campaign also includes a website, yoursingapore.com, where visitors can create a personalised trip to Singapore, depending on their individual interests.

Orange Magic Numbers ad, agency: Fallon London, director: Megaforce

Orange Wednesdays ad, agency: Fallon London, director: Megaforce

These two new spots for Orange, which focus on two of the mobile brand’s special deals, were created by Fallon in London and directed by Megaforce.

La Gaîté Lyrique film, directed by Yves Geleyn, production: Passion Paris

Director and animator Yves Geleyn has created this short film to help promote the new digital arts venue La Gaîté Lyrique in Paris, which is set to open in December. There is also an interactive version of the film available online to play with here.

NY-Z is a 15 minute-long documentary about Jay-Z directed by Danny Clinch and funded by Absolut Vodka. The film traces Jay-Z’s relationship with New York City through interviews with the singer, and also shows footage from his September 11 concert at Madison Square Garden last year, which launched the Absolut Concert Series. It’s all a fairly glossy, corporate affair but does give a small insight into Jay-Z’s world, and is nicely shot in black and white.

Lipton Ice Tea ad, agency: DDB Paris, director: Michael Gracey, production: Partizan Paris

Finally we end with this frankly bizarre ad for Lipton Ice Tea, starring Hugh Jackman. The spot borrows heavily from Spike Jonze’s Weapon of Choice video for Fatboy Slim, starring Christopher Walken, and also the T-Mobile Dance spot (it’s by the same director as that ad). But somehow Jackman lacks the Walken cool sadly… but this does mean it makes for entertaining viewing…. just perhaps not quite in the way the brand intended.