Hasta La Ideas

Whether or not you thought it was good programming, you’d have to be curious what it was like for a would-be ID’er to be on Philippe Starck’s “Design for Life” reality show. Particularly, say, Ilsa Parry, who won the show and went on to set up her own consultancy. What did she experience and pick up on during those 10 weeks, and her subsequent six-month internship in Starck’s office?

Parry answers those questions in an interview from The Drum:

Working at the Starck agency gave me time to think, time to work and time to improve…. Seeing the systems that Starck used in staffing and operational terms has aided me to find ways to make the important resources you need in a creative practice accessible (being so “Starck” the place was immaculate and I normally have crazy creative rubbish everywhere in my studio)

Finally the experience gave me the confidence and the insight to recognise my commercial shortfalls and quickly address them leading to the setting up of my creative consultancy and the development of my product design range REthinkthings.

Read the rest here.

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