Hasta La Ideas

Amsterdam isn’t quite like any other city in the world – something New Zealander Toby Morris quickly realised when he relocated to Amsterdam a couple of years ago to work at ad agency Wieden + Kennedy as a studio artist.

Enjoying seeing the behaviours and various quirky traits of the city’s inhabitants, Morris decided to document Amsterdam’s peculiarities each day in an illustrated journal. Now over 300 of his invariably humorous but keenly observed Amsterdamisms have been published in a new, A5 hardback book, Alledaags, A Year in Amsterdam (self published using ezbook.nl and priced at €30). Here are some of examples of the work inside…

Oops, a bike dangles by its lock from a bridge over a canal

Children and people with a weak constitution, please look away!

Looks like Spiderman’s really ‘let himself go’

To find out more about the book and to potentially purchase a copy, visit alledaags.bigcartel.com/product/alledaags-the-book

Please note – all the typed captions are mine – they don’t appear in the book!