Hasta La Ideas

Initially, we were a tad sceptical about the usability of the iPad. Then we saw Apple’s first ad for it and realised that you simply need to place a sheet of glass in between your lap and the device. Easy…

Leaving aside the strangely perfect hand models, the ludicrously fast screen loading times, the ad lacks a basic appreciation of the laws of physics. Watch as the iPad is spun, seemingly without wobble (though there’s a teeny-tiny one at 0.15); gaze as our Apple user types freely onto the device, causing it to move not one inch. Marvel at how you seemingly can use it on your lap with gay abandon, at no risk to your parquet floor.

OK I jest, but in illustrating how apparently easy it is to hold, move, and just plain sit down with your iPad, hasn’t Apple drawn attention to the very aspect of its design that has come in for the most criticism?

Apple’s first TV spot for the iPad aired during coverage the Oscars last night. You can also watch the ad, here, on apple.com.