Hasta La Ideas

They say the worst thing you can do to a painter is to examine their latest work and say, “Very nice…is it finished?”

It’s true that artists and designers, after finally settling on a concept to pursue, can spend forever tweaking it into its arbitrarily finished form. Tel Aviv-based furniture brand Godspeed takes this into account, and goes in the other direction: They only design furniture for one hour. Not one hour at a time, one hour total.

Godspeed developed itself as a statement on contemporary design. An unorthodox mentality and choice of unconventional materials opposed to the high style and form based world of design resulted in a conceptual designing company with a down to earth approach.

Godspeed makes furniture in a one-hour time frame.

Eliminating the sketching phase and producing every piece by themselves, Godspeed became a very unconventional designer’s brand.

…The usage of raw, scrap materials and the recognition and awareness of decay, on both materials and products, upgrade the value to the purchasers’ lifestyle.

Though less than a year old, Godspeed has already held exhibitions in Taiwan, Sweden, Estonia, and Italy, in addition to its homebase of Israel. Check out their stuff here.

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