Hasta La Ideas

Polaroid’s latest special edition film, Round Frame Retinex, is a tribute to founder Edwin Land’s Retinex Theory, which explores how colors are perceived in relation to their surroundings. This film accentuates the phenomenon by framing an image with bold color and pattern to create a unique visual experience. Sold in a double pack edition, there are 10 distinct frame designs that magnify the interplay of colors, with each photograph celebrating the magic of color perception.

Sample images by Francesco Sambati, Courtesy of Polaroid