Hasta La Ideas

MPC Creative worked with Marshmallow Laser Feast on a brief by McLaren to create a film that would create excitement about its new P12 supercar but without actually showing the car. The response was to capture wind tunnel air-flows over and around the car and then visualise them using light and a mind-bogglingly complex set-up…

The beginning of the film (above) alludes to how the light painting was made, with a TV on a rig moving backwards as a specially programmed animation plays while long exposure photographs are made. Repeat thousands of time and stitch the resulting long exposure shots together and speed them up and you get the end result.

Here’s the making-of film which McLaren has just posted online:

Credits
McLaren digital lead Evan Jones
Concept, design, art direction and technical direction MarshmallowLaserFeast in collaboration with James Medcraft
Software design and development Raffael Ziegler
Sound design Tom Halstead
VFX MPC
VFX producer Michael Stanish, MPC
VFX upervisor Duncan McWilliams, MPC
3D Thomas Rowell, MPC
Producer Holly Restieaux
Executive producer Peter Bowker
Client liaison Ben Risk
Motion control Ian Menzies and Nigel Permane at Mark Roberts Motion Control
Gaffer James Smith-Pryor
Rigger Jon Last
Runners Spike Laurie, Rudy Vermorel, Charlie Barclay, Runyararo Mapfumo
Behind-the-scenes photography Sandra Ciampone, Steve Glashier

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.