Hasta La Ideas

Honda’s brand new Let It Shine commercial, shot by Erik van Wyk through Bouffant breaks today. Written by Wieden + Kennedy Amsterdam, the spot features a vast grid of Honda’s new Insight model parked in the desert. The Insight is, the voiceover tells us, Honda’s new, “affordable hybrid” car. In the spot, each of the cars’ headlights act as pixels to perform an animated sequence. Click Read More to view the ad and also W+K’s making-of film…

Let It Shine credits:

Ad agency: Wieden + Kennedy, Amsterdam
Executive creative director: Jeff Kling
Executive creative director: John Norman,
Creative director: Sue Anderson
Copywriter: Zach Watkins
Art director/Animator: Nacho Guijarro
Art director: Craig Melchiano
Production company: Bouffant
Director: Erik van Wyk
Executive producer: Melina McDonald
DoP: Tim Pike