Hasta La Ideas

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pThough it’s easy to chalk up the Home and Housewares Show to mostly wandering around overstimulated and disoriented by the thousands of things on display, there’s actually (surprise) quite a wealth of information and narrative to be had there. Case in point: we got the guy from a href=”http://www.cansafe.net/”Southwest Specialty Products/a (we love their generic name), who makes the Rock Safe, Flower Pot Safe, Can Safe, CD safe, etc, to start talking about the particular depth of fakery involved. /p

pFor example, each Can Safe is a licensed product, made from real cans provided by companies like Ajax and Barbasol. This means that at some point, SSP cut a deal with these corporations to have some of their manufactured cans shipped to them instead of the filling plant. Maybe this isn’t so interesting, but to me it hints at a whole world of hidden efficiencies that big companies use to make money before and around retail. And, if the Pepsi brand changes, as it recently did, would that render old can safes obsolete? After all, why would any one have an old can of Pepsi lying around, unopened among new ones? (For the record, I’m not sure that there are any Pepsi Can Safes.)/p

pAll that aside, we also learned that Coca-Cola was so proud of the product that they insisted on having different packaging for their version of the Can Safe, featuring only drinks from their own family:/p

div style=”align: right;”img src=”http://www.core77.com/blog/images/2010/03/safe4-can.jpg” width=”468″ height=”313″ alt=”safe4-can.jpg”//diva href=”http://www.core77.com/blog/object_culture/home_and_housewares_show_2010_hide_your_valuables_in_plain_sight_16194.asp”(more…)/a
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