HK’s International Symposium on Product Design and Innovation

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On Friday, Hong Kong hosts the International Symposium on Product Design and Innovation, featuring talks by designers from the UK, Denmark, Germany, The Netherlands, Hong Kong and China, on the theme of “Tapping New Business Opportunities via Innovative Design.” Kicking it off is the UK’s Quadro Design Associates founder Phil Gray delivering a keynote on the changing state of ID:

“As recovery in the global economy starts so there is an opportunity for companies to assess how effectively they do business and what has to change to ensure a sustainable future,” writes Gray. “There has never been a shortage of innovative people, just a shortage of companies that understand the value of creativity and how it benefits their business. Design is a key factor not only in the product outcomes but also in the way the outcomes are achieved.”

Click here for the complete list of speakers.

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