Hasta La Ideas

New exhibition space Křehký Gallery has opened inside a former ham factory in Prague.

The inaugural show, entitled Heroes, focusses on personal quests and includes work by Ron Arad, Tomás Alonso, Doshi Levien and Jamie Hayon.

Curated by Jana Zielinski and Jiří Macek, the exhibition was designed by Czech designer Maxim Velčovský.

Watch our movie about Křehký founders Jana Zielinski and Jiří Macek »

The exhibition continues until 24 September.

The following information is from Křehký Gallery:

Heroes

The first exhibition that opens the gallery is Heroes. It is about things that have the power to turn us into heroes exactly as we wish.

Gardeners search for natural harmony with the world; collectors guard the memory; old stories push things forward; preachers present ideals and final definitions; poets roam the universe so that we learn to dream as well; hunters follow their instincts; explorers quest and find new dimensions to our existence; bandits question its essence in the same way as the essence of definitions is found. Gardeners, collectors, preachers, poets, hunters, explorers, and bandits – heroes who we bear inside in order to become real.

The original Křehký installation and emblem was designed by Maxim Velčovský.

“Karl Marx may have had it exactly backwards. He argued that classes are defined by their means of production, but it could be true that in the information age at least, classes are defined by their means of consumption. We become the curators of our own property.”
-David Brooks

Heroes exhibition
July 14 – September 24, 2010
Wed – Fri 14.00 – 18.00

Concept and selection of objects: Jana Zielinski, Jiří Macek
Exhibition architecture: Maxim Velčovský
Graphic design: Martina Černá / Imagery

Designers represented at the Heroes exhibition: Ron Arad, Tomás Alonso, Doshi and Levien, Alfredo Häberli, Jamie Hayon, Finn Juhl, Kompott – Kristyan Kowalski, Tomáš Král, Enzo Mari, Olgoj Chorchoj, Jiří Pelcl, Raw Edges, Patrick Rampelotto, Mann Sigh, Bořek Šípek, Klára Šumová, Maxim Velčovský, Marcel Wanders.

About the gallery:

A new gallery opens in Prague Holešovice tomorrow. The Křehký Gallery presents a very personal view of contemporary design, the home, and the world of objects by means of exhibitions and its own collection of objects. The curatorial selection by Jana Zielinski and Jiří Macek includes primarily limited editions, designer originals, experimental projects, prototypes, and lot-produced objects in an exclusive representation that brings originality, character, and uniqueness into our environment. Thus, the Křehký limited edition gives Czech and foreign designers an opportunity and a free hand to implement their projects, which express the perception of the world of objects by the designers themselves thanks to an unrestricted creative process and implementation. This process, on the other hand, signifies a huge experience for the individual manufacturers, who in most cases must cope with the demands of high quality and technology that are not applied in standard production.

The gallery was established on the basis of the successful Křehký exhibition project from 2007, which presented the most powerful moments from the field of contemporary Czech glass and porcelain design in a very emotional selection. The exhibition and the first designer pieces from the Křehký collection were originally presented as part of a Designblok ’07 event in the form of an imaginary spherical landscape (designed by Maxim Velčovský). The Křehký Collection won the Editors Award at the ICFF trade fair in New York; the Křehký by Designblok Prague was nominated for the Grand Prix at 100% Design Tokyo. Later, the Křehký collection represented the Czech Republic at many different locations all over the world.

The gallery occupies 250 m2 in the M-factory building of the former Prague ham factory at Osadní 35. The sensitive revitalization of the annex was designed by Olgoj Chorchoj.

Designers of Křehký limited editions: Nastassia Alejnikava, Alfredo Häberli, Olgoj Chorchoj, Jiří Pelcl, Bořek Šípek, Klára Šumová, Maxim Velčovský

Brands represented: Artek / Finland (furniture, lights); Driade / Italy (interior accessories); Moooi / Holland (interior accessories); One Collection / Denmark (furniture)

See also:

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Křehký movie	Maxim Velčovský for Lobmeyr	Maxim Velčovský for Mint