Hasta La Ideas

Milan 2014: Dutch designer Hella Jongerius is launching her first range of rugs as the newly appointed design director for Dutch firm Danskina (+ movie).

Showing at the Salone Internazionale del Mobile in Milan, the collection includes six designs, four of which are by Jongerius. Her designs are called Bold, Cork&Felt, Duotone and Multitone.

“A rug is a two-dimensional product,” Jongerius said. “There is no construction needed, just an expression of yarn and colour. A Danskina rug has clear colour concepts, the colour and texture on the floor is very important in giving a space a certain atmosphere.”

Each design is created using a different mix of techniques, materials and colours. According to senior designer at Danskina, Edith van Berkel, Duotone took the longest to design. “We worked on this fabric for a longer time. We thought it was interesting to make a nice balance of colours. It was made with a flat woven carpet warp in one colour and weft in the other so that the design appears in squares.”

In contrast, the hand woven Bold design is created by using just one piece of wool yarn that is dyed in two different colours. This makes the two block colours in the rug appear to grip one another.

The Cork&Felt design is the only unwoven design, instead made of assembled strips of cork and felt. The strips appear randomly in the design making each rug unique.

The Multitone rug started out as a colour blanket to see how colours mixed and was not supposed to be in the collection at all. “We thought the colours worked so well that it deserved a place in our collection,” said van Berkel.

The other pieces in the collection are two hand-knotted designs by Dutch designer Karin An Rijlaarsdam.

The rugs will be on show in Pavilion 16, stand D20 at the Salone Internazionale del Mobile, Milan until 13 April.

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