Hasta La Ideas

Three finalists chosen for the iconic bottle’s redesign

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Gathering at a loft in New York CIty, CH’s very own Evan Orensten joined Mark Dytham of PechaKucha and Heineken’s Global Head of Design Mark van Iterson to sort through the 100 finalists from the Heineken Limited Edition Design Contest. Narrowing down the worthy competitors from 30,000 entries, they selected the three design pair finalists. Each pair represents a mix of designs that two individual designers created and came together to create one bottle that marries the two designs. The finalists represent six nationalities and professional backgrounds. The designs themselves reflect an interpretation of how people will connect in the next 140 years—a nod to Heineken’s 140 year history.

The shortlisted design pairs include Ray Muniz of Puerto Rico and Gusztav Tomcsanyi of Hungary, Stefan Pilipović of Serbia and Fabio Cianciola of Italy, as well as Rodolfo Kusulas of Mexico and Lee Dunford of Australia. The winning partnership will be announced the week of 26 March 2012, and their design will be launched worldwide in December 2012 as part of Heineken’s 140th anniversary limited-edition gift pack.

Check out this video to learn more about the selection process and the final three design pairs.