Hasta La Ideas

Those among you with iPhones and iTouches probably know all about the myriad apps available that can add to the functionality of your Apple devices. What you may not know is that there are enough musical apps to start your own band – as demonstrated rather slickly by London based girl band, The Mentalists, in this viral created by London agency, Wax…

In the film, above, the band perform a cover of MGMT track Kids – entirely on their iPhones /iPod Touches using this selection of very affordable iPhone apps:

Ocarina (£0.59) which you play a bit like a melodica, blowing into the iPhone mic
Retro Synth (£0.59) handles the bass line
Mini Synth (£1.19) plays the keyboard part
Digi Drummer Lite (free)

Please note, the above links will work if you have iTunes installed – and each will take you direct to the appropriate page in the App Store. To download iTunes, click here

While Apple’s current advertising strategy for the iPhone focuses on the usefulness of some of the apps available on its AppStore, this viral was actually created to promote the band, The Mentalists – who also play real instruments.

Credits: Wax Agency, The Mentalists and Steve Milbourne & Phil Clandillon

myspace.com/thementalists
waxagency.com