Hasta La Ideas

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pAs you can A HREF=”http://www.core77.com/gallery/milan-design-week-2010/65.asp” see in our gallery/A, last month at Milan Coca-Cola took the wraps off of A HREF=”http://emecowithcoke.com/information” a special variant of Emeco’s Navy chair/A made from 111 recycled Coke bottles. The project has been a long time coming: /p

blockquoteAbout four years ago, in 2006, Coca-Cola came to us at Emeco with a proposal. Their recycling plant in Spartanburg South Carolina was brand new and processing thousands of plastic bottles a day and they were looking for ways to show the value of recycled plastic. Everywhere else in the world people recycle about 80% of their bottles while in the US we recycled only about 20%.

pCoke asked us to make the classic Navy Chair out of a new, unproven formulation of rPET (Recycled Polyethylene Terephthalate- recycled plastic bottles). They introduced us to the scientists at BASF the international chemical innovator and together we developed proprietary mix made of about 60% and a special combination of pigment combined with glass fiber for strength./p

pIn Coke-Speak, “The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products – ultimately encouraging more recycling.”/blockquote/p

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pHit the jump for some production-method-geek goodness about the special mold required to make the chair./pa href=”http://www.core77.com/blog/technology/have_a_coke_and_a_seat_16543.asp”(more…)/a
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