Hasta La Ideas

Meet John White (above). As a busy graphic designer, nothing makes him happier than solving his clients’ problems. Unfortunately, John’s busy schedule of giving Powerpoint presentations and waving a briefcase (briefcase?) in the air at street corners to hail passing cabs can turn him from a stylish designer of graphics into a sweaty beast-man. Hey, it can happen to the best of us. But, sweat ye no longer, practioners of graphic design: John’s solved his own (and your) embarrassing sweat problem and has very kindly begun broadcasting the happy news all over TV – in the form of a new advert for Sure deodorant. Hooray!