Hasta La Ideas

We first saw Studio AKA director Grant Orchard‘s animated Lovesport films back in 2007. Now, for no other reason than now’s as good a time as any to showcase sport-related projects, Studio AKA is releasing one of Orchard’s original 11 animations each day on its website, plus four new episodes…

Some of the animated episodes (which were originally created for QOOBTV) are shorter than others, with some ending in glory, others in death. Well, in sport you either win or lose.

Ski Jumping, below, is a good example of a slightly longer episode that ends in glory:

And Weight Lifting (one of the new episodes) is a good example of a short one…

…that ends in death. Meanwhile, in the Dominoes film (is Dominoes really a sport?) it’s all about the celebrations:

Find a new animation added to a special section of Studio AKA’s website each day (until all 15 have been shown) at  studioaka.co.uk/#/work-lovesportgameon

CR for the iPad
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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as amember of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and more.

Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

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