Hasta La Ideas

Packaging design is like nuclear power or a pet chimpanzee: easy to take for granted until it goes terribly, terribly wrong. Striving to minimize both its environmental footprint and customer complaints, Amazon.com created “The Gallery of Wrap Rage,” a collection of customer photos and videos of frustrating packaging in action. Scroll through to see a baby in tears after a first run-in with twist ties, a couple of Spanish-speaking gentlemen struggling with cheese marked abre facil (easy open), and the meta-frustrating The Amazing OpenX (pictured at left), a device designed to cut through plastic clamshell packaging that comes wrapped inside one.

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