Hasta La Ideas

Now that GM Exec Bob Lutz has put off his retirement to help turn the company around, he’s making the sweeping changes that only a man with his breadth of experience can. (Lutz was President of Chrysler, a Vice President at Ford, Exec Sales Veep at BMW, and Vice Chairman of Global Product Development at GM, among other positions held in the last 40 years.) Now in charge of GM’s marketing and communications, Lutz is reportedly “[giving] vehicle designers a powerful influence over the look of GM’s advertising.”

After leading GM’s global product-development effort for eight years, Lutz is back where he started 40 years ago at Opel in Germany–in the world of ads and brand management. He is bringing with him his passion for product design.

…”Designers are going to have their fingers in everything,” he said. “Ed [Welburn, Global Design Chief] has been one of the sharpest critics on how our vehicles are presented in ads.”

Read the business deets here.

via crains detroit

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