Hasta La Ideas

In 2007, a little film called Helvetica debuted at the South by Southwest Film Festival. This year, director Gary Hustwit will return to SXSW for the world premiere of Objectified, his new feature-length documentary about “our relationship to manufactured objects and, by extension, the people who design them.” Hustwit and several of the film’s cast members will be on hand for post-screening Q&As and a special panel discussion at the Interactive Festival the day after the film’s premiere (the SXSW film festival line-up will be announced early next week). Not bound for Austin in March? Fear not, oodles of Objectified screenings are being planned nationwide. Tickets go on sale Monday at noon for those in San Francisco (April 21) and Chicago (April 28).

Previously on UnBeige: