Hasta La Ideas

Dwell.com’s got a breezy interview up with Gary Hustwit, director of the upcoming Objectified. Here’s the start:

How did you come up with the title “Objectified”?
Helvetica was easy because there was nothing else I could have possibly named that film. This one was difficult. Objects are obviously the main subject matter. I liked “Objectified” because it’s a little provocative, it has several different meanings.

What’s your favorite object?
I’m a Mac addict, so my MacBook Pro or iPhone. I’m also into mid-’60s Plymouth Valiants.

What object do you use the most?
The iPhone. I can’t imagine what life was like before the iPhone–and that’s when you know it really works.

Read the complete interview here.

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