Hasta La Ideas

Ninety years of innovation at the BBC is celebrated in a new campaign from the broadcaster, complete with an interactive time-line of technological achievements…

Agency RKCR/Y&R worked on the campaign with the BBC, while the 60 second launch film was produced by Red Bee Media.

The short tells the story of broadcasting at the Beeb, outlining various significant moments of technological progress that have happened since 1922. This takes in radio and TV (including outside broadcasts and colour), the BBC Micro Computer (in schools!) and Ceefax, to the iPlayer and the broadcaster’s expanding digital content, as seen at the London Olympics.

Blending together archive footage, characters in the film appear to walk between one moment and the next.

Watch it here (unfortunately we are unable to embed it).

Interestingly, the soundtrack is by the BBC’s Radiophonic Workshop, which was relaunched last year. The campaign premieres on-air this weekend; there’s an accompanying making-of video here (scroll down), and also an interactive timeline of innovation, here.

CR in print
The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube’s design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston’s eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum’s new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground’s communications and advertising, past and present. Plus, we talk to London Transport Museum’s head of trading about TfL’s approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.