Hasta La Ideas

Starting today, it’s easier than ever for New Yorkers to stock their fridge with farm fresh foods thanks to FreshDirect‘s new initiative that doubles their local offerings. The online grocer will travel to over 30 farms found within 300 miles of NYC to gather goods like Grafton Village cheeses, Nature’s Yoke eggs, Wickham’s Fruit Farm tomatoes, Brooklyn Brewery beer and much more. Focusing on family-run or small-scale producers, many of the foods go from the garden to your table in less than 48 hours.

An interactive map on the FreshDirect site will help you shop by proximity and their “What’s Good” weekly newsletter will include information and stories from the farmers themselves. With its broad delivery area including all five NYC boroughs and part of New Jersey, Connecticut and New York state, buying local is a snap.

The local offerings will include more than 350 products. Check out a few of our favorites in the picture above.