Hasta La Ideas

The story of the Sony PlayStation, from 1995 to the present, is told in a clever new film revolving around the changing lives (and bedroom) of one gamer and his friends

For the Players SInce 1995 is full of clever litle details to mark the passage of time, from the changing posters on protagonist Daniel’s wall, to the music, the changing fashions, London skyline and, of course, the console he uses. The production team even got Domino’s to supply pizza boxes from each era. And, as a commenter on YouTube points out, it even switches from a 4:3 screen ratio during the PS1 era to 16:9 when the PS2 era begins. Nice.

A ‘making of’ is promised for tomorrow – we will update when we have it.

Credits:
Client (Brand)/Artist: Sony Computer Entertainment UK
Agency: Drum
Agency Producer: Ali Terrell (Drum)
Creative Director: Ben Kerr (Drum)
Director: Will Smith & Adam Wells
Production Company: gotgotneed, London
Producer: Grant Branton