Hasta La Ideas

It’s a temptation that has proved beyond the resistance of many ad creatives: trawling through old awards annuals for ideas to steal. This year’s One Show Annual makes the process a whole lot easier

Titled in reference to the famous TS Eliot quote To Steal Is Genius, the 2010 One Show Annual, the awards publication for the One Club, features elements from some of the winning work reproduced as stickers. Readers can take these elements – headlines, images, products, interfaces and client logos – and re-arrange them into their own layouts using the spaces provided.

The books were created by ad agency Anomaly and come in a set of three volumes (one each for the advertising, design and interactive categories) housed in a slipcase.

And before anyone jumps in, yes, we are aware this was published last month but we haven’t seen it covered anywhere else yet and we thought it was kind of fun.

Credits

For Anomaly:
ECD: Mike Byrne
CD: Ian Toombs
Designer: Nikolay Saveliev

For the One Club:
Editor: Yash Egami
Production: Jennah Synnestvedt, Ashley Thomas, Tishon Woolcock
Editorial Assistants: Emily Isovitsch, Michael McLafferty, Tiffany Edwards

RELATED CONTENT

D&AD’s Annual this year was also an elaborate affair, this time designed by the artists Bob & Roberta Smith, as we reported here
But are these big annuals still the best way to present work? Mike Dempsey suggests an alternative here

CR in print

Thanks for reading the CR Blog, but if you’re not reading us in print too, you’re missing out on a richer, deeper view of your world. Our Type Annual issue has 100 pages of great content, featuring the best typefaces of the year and great writing from Rick Poynor, Jeremy Leslie, Eliza Williams and Gavin Lucas. It’s printed on four different, beautiful heavyweight paper stocks and offers a totally different experience to the Blog. You can buy it today by calling +44(0)207 292 3703 or go here to buy online. Better yet, subscribe to CR, save yourself almost a third and get Monograph for free plus a host of special deals from the CR Shop. Go on, treat yourself.