Hasta La Ideas

Design Sojourn’s Clark-Kent-esque mystery-man editor, DT, has written up “Five Steps to a Better Design Brief,” culled from both his experience working with entrepreneurs and his stint as a Senior Design Manager at an unnamed consumer electronics firm.

The (paraphrased) bullet-points are

– “Elevator Pitch”
– Hierarchy of Needs
– Communicating Key Benefits
– Design Within the Big Picture, and
– How You Gonna Make It?

Those of you that have written up briefs before can probably figure out what these mean; or you can read the full article here and see if you and Clark are on the same page.

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