Last chance to submit redesigns of the iconic green bottle
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The window is drawing to a close for designers to submit their proposals for the Heineken Limited Edition Design Challenge. Open until 31 January, the competition asks creatives to submit original work that reflects the way people will be connecting over the next 140 years. As an added twist, all redesigns must be submitted in pairs, with the Heineken Limited Edition Facebook page serving as a medium for artists to find like-minded partners. With thousands of people already connected, the challenge has pulled a substantial international and multicultural crowd with some exciting new looks at the classic green bottle.
Judges for the competition include CH co-founder and executive editor Evan Orensten alongside Mark Dytham, co-founder of design community leader PechaKucha, and Heineken’s head of global design Mark van Iterson. The top 100 will be forwarded to the judges, who will shortlist three designs to be refined for a final review. The winners will be announced in March, and their design will appear on Heineken’s 140th anniversary gift pack.
“The entries so far have shown there will always be magic in the chemistry that a team creates together, and technology is making it easier and easier for people all over the world to collaborate,” says Orensten. “I’m really excited to see what can be created as the gallery continues to fill.” Head over to the Facebook page to download the template and submit your design, and be sure to follow Twitter updates by searching for #yourfuturebottle.
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