Hasta La Ideas

KLUGE from Northern Lights on Vimeo.

Meet Nick Sambrato. He runs a print shop in Orlando, Florida called Mama’s Sauce.

Nick isn’t a very smart guy. At a time in history when the print industry is pouncing from one space-age technological advancement to the next, Nick has decided to take a giant leap backwards into the industrial revolution.

Meet the Kluge letterpress. An 2,000 pound, cast iron, electric powered monstrosity of vacillating rods, giant spinning wheels and pneumatic hoses. The Kluge is Nick’s weapon of choice in his battle against the future.
So why does Nick use the Kluge? A clearly outdated, cumbersome and obsolete machine? The same reason any craftsman uses any tool: for the quality of the finished product. A letterpress offers a tangible, three-dimensional look and feel to the printed image that no other technology can replicate.

Let Nick take you on a trip back in time as he runs through the process of turning an ordinary piece of paper stock into work of art.

I really enjoyed this video; there are some great shots, closeups of the letterpress, one of my favourite Radiohead songs… and it’s all shot on the Canon 5dmkii. (This is the kind of camera that I have and I’m hoping to learn more and more about filmmaking and shooting with the 5d.)