Hasta La Ideas

EverydayLives is a UK-based research agency that focuses their attention on ethnographic research. This week they released “a sophisticated research tool designed by ethnographic researchers for ethnographic researchers, field anthropologists, agency planners, marketers and research respondents” and it comes in the form of a convenient iPhone app. We think designers could benefit from this tool, as it would complement our research activities perfectly. And it reduces all that cumbersome equipment often required for in depth inquiry. Using this tool, you can capture video, photos, text and audio and then immediately share any outcomes with clients, colleagues or participants while in the field. We stumbled across a preview video that shows the app in action. And if you aren’t an iPhone user, word on the street is that a Blackberry version is in the works.

Available now at the iTunes store.

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