Hasta La Ideas

Is Juicy Couture looking to replace its brash rock n’ royalty aesthetic with a more whimsical take on girlish glamour? The Liz Claiborne-owned brand, which racked up $540 million in sales last year, has brought on Erin Fetherston for a stint as guest designer and creative consultant, reports WWD. Fetherston will design women’s apparel for Juicy Couture through 2011, taking the reins from founders Pamela Skaist-Levy and Gela Nash-Taylor, who stepped away from their day-to-day responsibilities with the brand earlier this year. “I plan to stay true to the Juicy Couture DNA,” said Fetherston, who will continue to design for her namesake label. Stay tuned to see how she approaches Juicy’s signature item. “Something I find very exciting is the Juicy Couture [velour] track suit is coming on its 10-year anniversary,” Fetherston told WWD. “It’s such an iconic piece in fashion, and I’m so excited to work on the track suit.”

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