Hasta La Ideas

As we prepare to count down our picks for the top fall collections before the spring 2010 looks take to the New York runways beginning later this week, we stop to tip our Philip Treacy-designed hats to some fashionable chums across the pond. London Fashion Week, which kicks off next Friday, turns 25 this year and ELLE UK is celebrating with a series of chic posters that will be displayed throughout the city’s Underground network. The magazine commissioned 25 designers and other fashion figures to contribute artwork for the project. From the always colorful Paul Smith comes a Brice Marden-y whirl of clothes hangers (squint and it becomes a subway map), while Burberry creative director Christopher Bailey offers a shot of classic British wellies during London showers. Gareth Pugh invites Tube riders to ponder his Rorschach blot-like image of a torso (at least that’s what we see), makeup legend Pat McGrath contributes a golden kiss, and from Naomi Campbell comes a signed photo of, well, Naomi Campbell. Meanwhile, Henry Holland never tires of text-based cheekiness, filling his poster with a Union Jack and stacked sans-serif capitals that read “25 years of LFW and all you get is this lousy poster.”

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