Hasta La Ideas

It’s that time of year again. Not Valentine’s Day, we’re talking about Electrolux’s annual Design Lab competition:

The brief for the competition’s 7th edition is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades.

The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization.

A limited number of finalists will be invited to participate in the final event in London September 24, 2009, to present their entries to a jury of high-level designers and experts. The jury will review the entries based on intuitive design, innovation and consumer insight and then select a winner.

The Design Lab 2009 has a First Prize of 5,000 Euro and a six-month paid internship at one of the Electrolux global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro.

Entry deadline is May 31, 2009. Click here for more info.

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