Hasta La Ideas

Much like their wildly successful diffusion lines with fashion designers, Target’s new line with Dror Benshetrit signals a willingness to take on smaller industrial designers than they have previously and package them for the masses.

Of the upcoming collection of bedding, furniture and stationery, all designed with small spaces in mind, we think the Stack bookcase ($90, due out later this month) is the most elegant execution of the concept. Capturing both Dror’s “poetry” as well as his commitment to function, it’s also of course an eminently affordable piece of furniture.

The modular design is especially appealing, adapting the piece to any variety of spaces and sizes while maintaining an un-boring aesthetic. Made from 83% Honeycomb board (a mid-density fiberboard), PVC and paper, the shelves are easy to move around and transport too.

The first in the limited edition series is due out 21 June 2009, with more following on 12 July 2009, both at Target stores nationwide.

The first in the series, which will include the Spin Wall Clock (pictured above, $25) as well, is due out 21 June 2009, with more following on 12 July 2009, both at Target stores nationwide. Watch Dror’s video for an in-depth explanation of his collection.