Hasta La Ideas

Discover the stories behind the ink

Advertorial content:

To commemorate the release of their new fragrance, Only The Brave Tattoo, Diesel invites the worldwide community of inked individuals to share their unique body art and the story behind their tattoo. Launching today, the Only The Brave Tattoo Gallery invites fans to submit pictures while browsing their brethren’s snapshots from across the globe.

Cool Hunting felt compelled to get involved when Diesel presented the concept of an online gallery, which serves as a contest for fans with the most interesting body art. For two weeks, Cool Hunting is offering its readers the chance to win a photo shoot with a professional photographer and a framed copy of the portrait, which will also appear in a special photo album on the CH Facebook page and on the Only the Brave Tattoo Gallery.

Only The Brave Tattoo is meant to embody the Diesel lifestyle, particularly that of founder Rosso Renzo, who originated the “Only the Brave” motto. The fragrance takes apple as its top note, and follows it with sage, pepper, amber, tobacco, benzoin and patchouli. The bottle depicts a black fist designed by tattoo artist Mr. Cartoon that bears the motto in graffiti lettering, as well as Renzo’s initials.

Keep track of the entries by visiting the “Only The Brave Tattoo” album on the CH Facebook page or the Only The Brave Tattoo Gallery. For a chance to win, register through the participate section. CH and Diesel will choose 20 winners, who would then get the chance to be photographed in NYC or Berlin.