Hasta La Ideas

pa href=”http://www.clubdevo.com/”Devo/a is doing some fantastic promotion as they relaunch their band/brand. They’re focusing on one of the most telling indicators of devolution: consumer culture, specifically production for consumption. That means you, dear readers. /p

pCheck out their positioning statement, Focus Group Testing The Futurebr /
object width=”468″ height=”287″param name=”movie” value=”http://www.youtube.com/v/X2AdDPYlVDshl=en_USfs=1rel=0″/paramparam name=”allowFullScreen” value=”true”/paramparam name=”allowscriptaccess” value=”always”/paramembed src=”http://www.youtube.com/v/X2AdDPYlVDshl=en_USfs=1rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”468″ height=”287″/embed/object/p

pInteresting to see that their use of focus groups is being reported elsewhere on the web and in print mags like Rolling Stone as a straight fact. Sure, you can (and should) wonder if they are pranking us or not, and if they succeed (or not), does that change the impact of their provocation? No doubt there’s an “Is it art?” rat trap we could devolve (oops) into, but we’ll set that aside for now and just bask in the work./p

pThey’ve also put out a lovely color survey (and we aren’t exactly embig fans /emof surveys) a href=”http://splash.clubdevo.com/colorstudy/”here/a. It’s a gorgeous bit of interactive design as well as (of course) a brilliant satire of the concept. br /
img alt=”color1.jpg” src=”http://s3files.core77.com/blog/images/color1.jpg” width=”425″ height=”227″ class=”mt-image-none” style=”” /br /
img alt=”color2.jpg” src=”http://s3files.core77.com/blog/images/color2.jpg” width=”425″ height=”228″ class=”mt-image-none” style=”” /br /
img alt=”color3.jpg” src=”http://s3files.core77.com/blog/images/color3.jpg” width=”425″ height=”226″ class=”mt-image-none” style=”” //p

pFinally, they are sharing the results of their color focus groups.br /
object width=”468″ height=”287″param name=”movie” value=”http://www.youtube.com/v/e57QD6Pxjeghl=en_USfs=1rel=0″/paramparam name=”allowFullScreen” value=”true”/paramparam name=”allowscriptaccess” value=”always”/paramembed src=”http://www.youtube.com/v/e57QD6Pxjeghl=en_USfs=1rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”468″ height=”287″/embed/object/p

pIt was only a few weeks ago that we had Domino’s Pizza using customer research to spawn product redevelopment, and then using that process to promote their improved product. See a href=”http://www.youtube.com/watch?v=AH5R56jILag#t=0m54s”The Pizza Turnaround/a, and note the negative quotes posted on the walls of their office. Devo flips that whole conceit back around with this campaign. Stay tuned to a href=”http://www.clubdevo.com/”Club Devo/a to see where they take it next./pa href=”http://www.core77.com/blog/object_culture/devolution_is_the_new_red_16051.asp”(more…)/a
pa href=”http://feedads.g.doubleclick.net/~a/EGBFhdCN5V5mW3Q4K4i8bQetmf4/0/da”img src=”http://feedads.g.doubleclick.net/~a/EGBFhdCN5V5mW3Q4K4i8bQetmf4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/EGBFhdCN5V5mW3Q4K4i8bQetmf4/1/da”img src=”http://feedads.g.doubleclick.net/~a/EGBFhdCN5V5mW3Q4K4i8bQetmf4/1/di” border=”0″ ismap=”true”/img/a/p