Hasta La Ideas

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pManoj Kothari, who founded [Indian design firm] a href=”http://www.oniodesign.com/”Onio Design/a, and others of his ilk are no longer content designing refrigerators, mobile phones and soap wrappers. They now hope to take on a bigger, more serious role in their clients’ businesses–from brand experience and trends research to business process design to re-crafting corporate strategy. In short, they want a seat at the decision-making table./p

pHow? Design thinking is a new philosophy that has helped these firms move into areas traditionally occupied by research houses, advertising agencies and consulting firms./p

p a href=”http://economictimes.indiatimes.com/news/news-by-company/corporate-trends/Designers-seek-entry-into-India-Incs-boardroom/articleshow/6246279.cms”Read article/a/pa href=”http://www.core77.com/blog/business/designers_seek_entry_into_india_incs_boardroom_17063.asp”(more…)/a
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