Hasta La Ideas

Has food ever looked so perfectly beautiful? Forsman & Bodenfors’ Ikea baking book makes ingredients into works of art

Hembakat Är Bäst, or Homebaked Is Best, is a 140 page coffee-table baking book promting Ikea’s kitchens.

It presents 30 classic Swedish baking recipes, the ingredients laid out first in minimalist beauty, followed by the baked result.

Credits
Client: IKEA, Joel Idén
Agency: Forsman & Bodenfors
Art directors: Staffan Lamm, Christoffer Persson
Copywriters: Fredrik Jansson, Anders Hegerfors
Account director: Susanna Fagring
Account manager: Ewa Edlund
Photographer: Carl Kleiner / Agent Bauer
Retouching: F&B Factory, Henrik Lagerberg
Stylist: Evelina Bratell

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