Hasta La Ideas

Earlier this month, we reported that Design Within Reach, still in the middle of some ups and downs in the market, was contemplating selling itself off to an anonymous bidder and had begun speaking with the investment banking firm Thomas Weisel Partners to discuss its options. After all of this was announced, DWR was apparently inundated with questions and speculations, resulting in the company’s CEO, Ray Brunner, to release this statement on their blog, addressing where the company is at right now. While Brunner doesn’t reveal too much more than “we’ll have to wait and see” for most of the big questions circling around the company, he remains optimistic and highlights some of the specifics of what the company has been doing lately, from opening new outlets to streamlining the business to make things more cost effective. In the end, not a ton of new information, but certainly a well-played move to release a fairly open statement directly from the top of the company.

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