Hasta La Ideas

Twenty years ago a seminal article appeared in ID magazine that contrasted two approaches to design and design education: the methods-driven and scientific approach described by Chuck Owen of the Illinois Institute of Technology (IIT) and the experimental and semantic approach advocated by Mike McCoy of Cranbrook.

These two separate methods evolved into what are today simply known as “innovation” (or “design thinking”) and “design,” and each has built its own culture within the design profession. Yet some confusion surrounds these concepts, especially about how these two methods interact to deliver products.

By examining the two approaches, we can highlight some of the most critical issues shaping American design. In a debate format, two new voices are revisiting and updating the argument; Scott Klinker from Cranbrook and Jeremy Alexis from IIT.

A snippet to tempt you:

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