Design students collaborate with Harley-Davidson on “The Helmet Project”
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The Harley-Davidson Museum and the Milwaukee Institute of Art & Design are teaming up for the former’s first feature exhibition, “The Helmet Project,” which will involve the labor of over 100 art and design students:
The Helmet Project challenged students to deconstruct the conventional notion of a helmet and re-envision its function and meaning through art and design that push visual and conceptual boundaries. Students are also creating the show – from exhibit fabrication and installation to exhibition graphics and marketing.
“Harley-Davidson is renowned for its iconic motorcycle designs – both the industrial design of the motorcycle and the artistic design of distinct paint, graphics, parts and accessories,” said Fricke. “The Helmet Project was expressly developed to create an ambitious college-wide project focusing on art and design – skills that are very important to Harley-Davidson. Our rewarding partnership with MIAD has resulted in an exhibition that is informative, bold and fun and will interest fans of art and design, history, motorcycling, and pop culture.”
The exhibit opens Wednesday, October 28th. Click here for more info.
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